Why Writing Copy for Your Own Business Can Backfire

Copywriting is a specialty, and like every other specialty in business you need a pro to do it right. If your background is in software development jaxpetland you wouldn’t want to be in charge of the marketing end of things would you? Of course not! You need to be where your skills will shine brightest. Copywriting is the same way yet many businessmen and women refuse to think of it that way.

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